Objective:
Focus 05 Downtown is a local eatery in New York, looking to gain clientele by marketing toward their target demographic, technology driven Millennials, interested in gathering in small groups.
Three bus/subway advertisements were created to replace outdated signage in order to attract the proper audience, showcasing individuals gathering and using technology. Later advertisements prominently display social media outlets, as well as a QR code for potential customers to access information on Focus 05 Downtown.
